Samsung has been saying for a long time that the future is for folding phones. No wonder, it’s a line of business that the Koreans have invested a lot of time and money in, turning out great phones in the process, as is the case with the Samsung Galaxy Z Fold 4.
However, in the analysis of its folding flagship I already said that it was a little early to make such a statement. First, because Android is losing ground to iOS. Second, because according to a report published by Display Supply Chain foldables are starting to go down in view of consumer preferences.
This is the global folding market
The Samsung Galaxy Z Fold4 is the top of the folding range of the Koreans
During the third quarter of 2022, foldable phones reached record numbers, but will not be maintained during the quarter. During the previous quarter, Samsung dominated the scene with an 85% market share and selling 5.2 million units. During the last quarter of the year these figures are expected to fall by 50%.
This fall would occur between quarters, while between 2021 and 2022 36% less will be sold of Samsung foldable phones according to the report’s estimates. Even so, the Koreans would only lose a 3% market share, staying with a not inconsiderable 82%… although the good news ends there.
According to the report, Samsung’s market share in this sector is expected to drop below 50% during the second quarter of 2023, since during this period of time the competition presents new products and the Korean firm does not usually have news. On the other hand, the global foldable phone market is expected to be reduced to 48% between quarters and 25% compared to 2021.
This has been especially noticeable in the US market, which has been the main headache for Koreans during the last quarter of 2022. The decline in popularity occurred just after the launch of the iPhone 14 Pro. Samsung’s foldable phones currently have a 7% market share in the United States, which continues to prefer Apple products.
This too has had its replica globally, with an exponential growth of the Apple flagship against the decrease in interest in folding phones. Samsung may have decided to bet very heavily on this formula, but for now it seems that the future does not belong to it.
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