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In Russia, for the first time, Telegram surpassed WhatsApp in terms of traffic for the first time

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In Russia, for the first time, Telegram surpassed WhatsApp in terms of traffic for the first time

Its share in the total volume was 60-80 percent

According to information , presented in Vedomosti with reference to the Big Four operators, in 2022 the Telegram messenger for the first time bypassed WhatsApp (it is a subsidiary of Meta, which was recognized as extremist and banned in Russia) in terms of user traffic. According to the operators, by the beginning of 2023, the share of Telegram was 60-80% of the total traffic.

According to information provided by VimpelCom, in 2022, Telegram traffic exceeded WhatsApp and continues to grow, while WhatsApp has no change in traffic. The volume of traffic not only reflects the popularity of the service, but also how much content is streamed through it, especially video, as the company explained.

According to MTS, Telegram’s share is about 80% in terms of user activity, continuing to bypass WhatsApp. But in terms of the number of users, WhatsApp is still ahead of other instant messengers. According to a representative of Megafon, in the last two weeks of December last year, the share of Telegram in the total traffic in instant messengers was 61%, and WhatsApp – 28%.

According to Mediascope, the number of Telegram users in Russia has doubled per year and amounted to 48.8 million people per day as of January 2023. The average time on the platform increased from 23 to 39 minutes per day. At the same time, the number of WhatsApp users increased by 5 million per day, to 76 million people. The average time spent on the platform was 33 minutes per day compared to 31 minutes a year earlier.



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