While PC sales are down, Apple’s Macs continue to grow.
Apple has achieved something very big with its range of Apple silicon processors. It has managed to revitalize the Mac range and make it one of the strongest of all that it has. But not only within the company itself, but also with respect to all the competition, since in a recent report, Apple is the only one that grows in the sale of computers in the last quarter of 2023.
Thanks to releases such as the 15-inch MacBook Air M2 which, as the company itself stated, It has been possible with Apple silicon and not with Intel or the macbook pro m2Mac sales continue to grow while global PC sales fall as reported by IDC.
Macs are the best sellers during the second quarter of 2023
Although we have been seeing computer sales drop considerably for several months, Apple is the only one that manages to hold up well. According to IDC, global computer sales in the second quarter of 2023 have fallen by 13.4% compared to the same period of the previous year, something that has not affected Apple Macs.
Although Apple manages to stay well within the computer market, it is not the one that sells the most by far, in fact, it does not even enter the podium. The company that sells the most is Lenovo, with a market share of 22%. Very far from that of Apple, which is 8.6%.
But the really interesting thing here is not the market share. If not the growth that the company has had with respect to the previous year. While the competition has been affected by a decrease in sales compared to 2022, Apple grows and obtains a growth of 10%.
Although Lenovo remains in first position, it has been affected by a decrease in sales of 18%. Dell, which is in third position, has sold 22% less compared to the same period in 2022. While HP, which is in second, remains stable with 0.8% less.
What conclusion can we draw from all this data? Well, Apple is the only company that manages to grow in the sale of computers thanks to its Macs. Neither Lenovo, HP, Dell or Acer have managed to grow. With these data in hand, the global data is -13.4%.