Microsoft has begun encouraging software developers to use Store ads, which allow them to improve the placement of their programs in the store. In a blog post, the company says the ads are there “to help developers grow their business by getting their programs or games to the right customers at the right time in the form of ads,” but it should be noted that this on Adnroid and iOS has a rather negative experience.

We’ve known about in-store advertising for a long time – Microsoft wanted to launch it back in May 2022 and posted a rollout announcement in January. But now she’s letting developers know they can use the system to promote launches or updates of their own programs. According to the company’s website, ads will appear “in the Microsoft Store app on Windows, in search results, and on the Apps and Games tabs:

In general, we could already see such ads in the Apple Store or Google Play, but at the start, Apple “scalded” when it started showing ads on the application page itself, where, for example, gambling was often advertised on the page of the program to overcome gambling addiction etc. So far, Microsoft doesn’t seem to have gone that far, but we’ll see what happens next.

Source: The Verge