We have already written more than once that Apple was debugging the mass production of an AR / VR helmet. It looks like it happened again.

What is known

According to Chinese analyst Ming-Chi Kuo (Ming-Chi Kuo), the company has again postponed the start of production of the device. It will most likely begin in the middle or at the end of the third quarter of this year. In total, Apple may release 200,000 or 300,000 devices, although it was originally going to produce about 500,000. Kuo also does not rule out that the company will cancel the helmet display at the conference WWDC 2023 At the beginning of June.

Because Apple isn’t very optimistic about the AR/MR headset announcement recreating the astounding “iPhone moment,” the mass production schedule for assembly has been pushed back by another 1-2 months to mid-to-late 3Q23. The delay also adds uncertainty to whether the new device…

— Ming-Chi Kuo (@mingchikuo) March 30, 2023

For those who are not in the know

Apple has been working on an AR/VR headset for over 3 years. According to rumors and leaks, the device will receive a Sony Micro-OLED screen, many sensors, as well as support for Apple TV + and Apple Arcade branded services. The gadget will run on the xrOS operating system and cost $3,000-4,000.

Source: @mingchikuo