In the week of OPPO INNO Day 2022 there were also news in the OnePlus key: the company will receive a million-dollar injection to return to the origins and convince its fans.
Last week was the OPPO INNO Day 2022 with the presentation of Find N2 and Find N2 Flipalready converted into the best foldables in the entire mobile industry own right.
In parallel, a firm that now operates under the umbrella of OPPO I also had things to celebrate, and that is OnePlus was nine years old Already merged and integrated into OPPO one hundred percent, taking advantage of the appointment to anticipate a most promising future.
Change of course for a OnePlus that will return to its origins seeking to convince its fans, thanks in part to the 10,000 million yuan that will fall courtesy of OPPO.
And it is that yes friends, despite what it may seem, OPPO does not want to let OnePlus become a shadow from that manufacturer of flagship killers that one day it was, so both companies announce a new strategic alliance By which OPPO will invest no less than 1,430 million dollars to improve OnePlus over the next three years.
announced it on Weibo OnePlus itselfwhich reported on a change of course after the last setbacks of a market that has not taken too well the drift of the signing of the ‘never settled’lately closer to the flagship what of the flagship killers at least with their most performance mobiles.
As you will see, OnePlus’s idea seems to be to return to the origins and not deviate so much from the identity of the brand, something that we applaud fervently, and that is that OnePlus wants to get closer to its initial spirit and thus recover the trust of its users and fans.
There is talk of a new strategy “dual brand” who promises that OnePlus will be at the forefront of technology developing the most performance smartphones, but at the same time the manufacturer will sell with “zero net profit margin” to be more competitive than the others and approach almost all pockets.
The new “dual brand” strategy proposed by OnePlus promises us smartphones of the best quality and maximum features, although cheaper and more attractive as the net profit margin remains at zero.
Not only that, and it is that OnePlus mobiles will be sold in China exclusively in modality on-lineexactly like when Pete Lau and Carl Pei created the company, although with the added benefit of OPPO’s muscle, since any OnePlus user you can repair your smartphone at any OPPO after-sales service within their country of origin.
Another noteworthy fact is the recovery of the app dedicated to the OnePlus communitywhose objective will be to attract again the restless scenes that helped the manufacturer grow in its beginnings discussing and sharing opinions about they flagship killers.
A move that is undoubtedly interesting in this scenario, in which it will be necessary to verify if indeed OnePlus is still around on-line in international markets or remains exclusively in China so as not to cannibalize the sales of OPPO mobiles, which are now officially sold in our countries, attacking the best products in the industry.
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