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You will not believe that the division that Netflix is ​​about to close is still alive

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It was probably Netflix’s longest running business, with which they started their journey more than 25 years ago, but now the rental and purchase of DVD’s is about to say goodbye forever.

You will not believe that the division that Netflix is ​​about to close is still alive
Yes folks, Netflix rented DVD’s were still shipping in the US.

If in a contest of the ‘TV’ they asked you how netflix start its way Back in 1997 in Scotts Valley, California, you most likely ended up losing all your prize money. Not surprisingly, at this point not many remember that Netflix’s main business was DVD rentalsas well as its sale, at least in the months after its foundation.

Did you remember? Would you believe that this business was still alive in the United States? Well it is, and Netflix plans to finally shut it down in the third quarter of 2023and it is that according to their bosses the volume and the figures of this division no longer make it sustainable nor do they justify their existence.

Our colleagues told us android authorityinforming us in addition to the date on which the DVD ordering business will cease by postal mail from Netflix, which will say goodbye on September 29, 2023 due, as we mentioned, to a constant decrease in income.

It is now official and confirmed by the CEO of Netflix himself: the physical formats say goodbye to the company on September 29 in all markets.

Curious that the announcement is made now, when Warner Bros. Discovery plans to compete in a much more serious way with your new Max service and when Netflix also made public some of its business figuresinforming its shareholders that advertising-supported subscriptions were already more profitable than expensive options that remove ads from the platform, and when you also the volume of content has been expanded to alleviate the drop in subscriptions after the ban on shared accounts.

Be that as it may, he rental and sale of DVD’s has been one of the main branches of the Netflix tree for 25 years through dvd.combeing this the forerunner of service transmission that we all know nowwhen digital platforms grew and the rental of physical formats inexorably followed the opposite path.

The truth is from Spain we can no longer access the DVD.com websiteand in the United States it will close at the end of September forever, something that confirmed to us Ted Sarandos himself, CEO of Netflix:

After an incredible 25-year run, we have decided to liquidate DVD.com at the end of this year. Our goal has always been to provide the best service to our members, but as business continues to shrink, that will become increasingly difficult.

The statement says that the company’s DVD business generated only 145.7 million dollars in 2022a decrease in figures of approximately 20% compared to 2021, fall that was repeated in 2023 which will mean its end.

Also, this division of Netflix As of today, it represented nothing more than 0.5% of the income company totals, staying almost in a testimonial and romantic way how Sarandos says goodbye, thanking his clients:

“We want to go all out and ship our final discs on September 29, 2023. To everyone who has ever added a DVD to their cart or waited by the mailbox for a red envelope: thank you!”



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