Coca-Cola came up with an ingenious way to increase the level of enjoyment of players in real life. In collaboration with Riot Games in celebration of League of Legends, the two companies developed a soft drink that they say captures the flavor of the gaming experience.

The drink is called “Ultimate Zero Sugar” and from June 7th to July 18th, players can earn themed rewards by completing in-game challenges. For this you need:

• Land seven successful passes in a single game to earn the “Ultimate Teamplay” emote.
• Earn 12,000 gold in a single game to unlock the “Ultimate Gains” emote.
• Win the game in less than 20 minutes to get the “Ultimate Tempo” emote.

The drink will be available in the United States, Canada, China, South Korea, Latin America, and Africa, with an all-sugar version coming to North America.

Source: The Verge