Telegram’s Controversial Update: Gathering IP Addresses for Ads
Now you can more accurately target ads to the target audience.
Telegram Messenger has updated its advertising system to include the collection of IP addresses of users who do not subscribe to a premium subscription for targeted advertising.
Advertisers can now target ads in specific countries and cities thanks to IP address information. Telegram emphasized that no other geolocation data is collected or used for these purposes.
In a press release, Telegram explained in detail that the innovation will help avoid showing ads in certain countries or territories. For example, if advertisers want to place an ad in Russian but don’t want it to be displayed in Russia.
In addition to this, advertisers now have the ability to send an anonymized list of encrypted identifiers based on phone numbers to Telegram, but without directly using the numbers themselves. This allows advertisers to target ads to specific audiences. For example, a store can transfer its encrypted database of phone numbers to Telegram in order to offer its customers special offers.
These changes only apply to non-premium users. Telegram assures that the data of premium users will not be collected.