The largest news publications are preparing a coalition against Google and OpenAI

Leading news outlets are angry that their original content is being used by AI companies to train generative AI models. New York Times, News CorpAxel Springer, IAC and other companies form a coalition to resist Google And Open AI. About it reported Semafor edition.

The problem lies in the uncontrolled collection of content that companies carry out to train their large language models (Large Language Model, LLMs). This has become a common problem for publishers and content creators and has already resulted in a number of lawsuits.

Google And Open AI already faced several class action lawsuits. But this situation looks much more serious, since IAC – the holding company initiating the litigation – is supported by two large media holdings, The New York Times Company and News Corp, and European multinational publisher Axel Springer.

All of these companies are reportedly close to forming a coalition that could lead the litigation and push for legislative action. The goal of companies is to achieve the introduction of new rules and regulations governing the training of AI models based on media content.

Note that many publications are already experimenting with AI tools aimed at improving the efficiency of writing texts. For example, the German tabloid tabloid Bild back in June announced €100 million in spending cuts and about 200 layoffs . Publisher Axel Springer SE, which owns Bild, also said it plans to use artificial intelligence to perform some of the tasks previously performed by journalists.

The most significant problem for publishers, however, appears to be less the threat of layoffs than the loss of revenue. According to Semafor, companies are worried that Google might stop sending traffic to publishing websites and instead just provide text responses to user queries via a chatbot. For example, a link to a wine review on IAC’s Food & Wine site could be replaced with a simple textual bottle recommendation, without attribution.

Google has begun testing its new product, Genesis, which uses artificial intelligence to create news articles . This tool is available in testing to several major publications such as the NY Times, Washington Post, and Wall Street Journal. Genesis, under the tentative name, is able to aggregate information, including details of current events, and generate news content.

The Federal Trade Commission of the United States (Federal Trade Commission, FTC) launched an investigation into the activities of the company Open AI and its artificial intelligence ChatGPT for violations of consumer protection laws, according to The Washington Post.

The claims came after a Georgia radio host last month went to court with accusations against OpenAI . He claimed that ChatGPT mentioned him in the context of criminal activity, thereby slandering him and damaging his reputation.

Earlier, in April, the mayor of an Australian city also threatened to sue OpenAI. According to him, ChatGPT announced its involvement in a corruption scandal . OpenAI was given a 28-day time limit to fix its AI model, but no further legal action has been reported since then.