The Latin American market continues to be a stronghold for Android, and these are the brands that share the cake in the territory.
The situation of the global mobile market it is not very good globally. There were only two brands that grew when we publish the data. However, the leadership positions were still very clear: Apple in first position, with Samsung in second place quite a distance away, and Xiaomi in third place.
Nevertheless, In Latin America the picture is very different.. According to a study published by Counterpoint Researchthe market there shows a clear dominance of manufacturers adhered to Android, while in other places the situation does not look so good for the platform of the green robot.
This is how the market is distributed in Latin America
The leading position in this market it’s from samsung solo, and by quite a margin. According to Counterpoint they have a market share of 40%. The Korean manufacturer may have lost some strength in the high-end market, but in the low and mid-range the demand has remained consistent with respect to the previous quarter and last year.
in second position we found motorola. The brand’s sales fell 6% compared to the previous quarter, due to the low volume of stock of its entry-level devices. It has also lost some of its luster compared to 2021, but that does not mean that it maintains a very respectable 22% share.
In third place we have xiaomi with a 13% market share. Although it represents an increase compared to last year and the redmi note 11 It has been their star device, an excess of stock in the operators and low demand for the brand in some markets have caused them to lose ground compared to the previous quarter.
Apple is the fourth brand in the Latin American market. The Cupertino firm has maintained its position compared to last year, reaching 4% of the market share. That’s a modest number when you consider where it is in the global market and in other parts of the world.
in fifth position we can find OPPO. Of all the manufacturers, it has been the only one that has grown from one quarter to the next, despite having lost market share compared to 2021. They currently have a 3% market share.