Home Tech What is the best time to post on Instagram, complete guide and tips

What is the best time to post on Instagram, complete guide and tips

What is the best time to post on Instagram, complete guide and tips


The same post will get more or less likes depending on when you publish it. These are the most recommended hours and the ones you should avoid.

What is the best time to post on Instagram, complete guide and tips
Depending on the day, you must upload the photo at one time or another

Let’s face it, we all want to have the most likes on Instagram posts. Precisely for this reason we are going to show you what is the best time to post on Instagram. We will not only tell you what time to upload the content, but also how to get to know your audience better. In addition, we will give you other tips to make your post even more successful.

The best days and times to post on Instagram

The first thing to understand is that there are certain hours that are considered the best in general. These are the same for the vast majority of users, but you must also know your audience. And it is that the followers of an astronomy account are not usually connected at the same time as those of a news account. That is why we emphasize the need to know who you are publishing for. The same thing happens with the days, it is not the same to publish on a Thursday as on a Monday.

the best hours

We’ll start with the hours. Knowing what time to upload content is more important than the day, since most users connect at least once a day, not on specific dates. However, the ideal time also depends on the day.

These are the best intervals according to the day:

  • Monday: 17:00, 11:00, 13:00
  • Mars: 9am, 1pm, 2pm
  • Wednesday: 5 a.m., 9 a.m., 11 a.m.
  • Thursday: 5 am to 6 am, 11 am to 1 pm
  • Friday: 7 a.m., 11 a.m., 2 p.m.
  • Saturday: 9 a.m. to 2 p.m.
  • Sunday: 1 am, 7 am, 6 pm until 8 pm

These hours usually coincide when more users are connected. They tend to be times when they are preparing breakfast, going to work or resting after lunch. That’s when they’ll pick up their mobile to take a look at the feed. Avoid intervals in which you work, such as early morning or early afternoon. For example, do not upload a photo at 10 am because people have just started their work or educational day. It is better to wait an hour or two to upload it during your break.

Montage with the Instagram icon and a clock

Avoid full work or school hours

the best days

As we said before, the hour is more important than the day, since experts recommend uploading several times a week to keep your friends hooked followers. Despite this, if you are a person who uploads publications every several weeks, and who is not a professional, we will tell you which days are the most recommended to publish on Instagram:

The best days to upload content to Instagram, in orderson:

  • Wednesday.
  • Sunday.
  • Thursday.

you may be wondering why these three. Wednesday is one of the days with the most activity. During Sunday most users are not making plans, but checking Instagram at home. Lastly, Thursday is one of the days when we are in a better mood, so maybe someone who wouldn’t like you on Monday would do so on Thursday.

Know your audience so you know when to post

Before we have shown you the best days and hours in general, but remember that the best time to post on instagram depends on your audience. There are certain tools to get to know them better, and thus find out where they are from or which of your posts have been the most successful. Although there will always be followers who view your content anonymously, if this also interests you, here we tell you how to watch stories anonymously.


Insights is a tool available in the Instagram application. It shows us the basic information about the reach of our account, including percentages regarding the popularity changes between periods. To see it you must have a company account.

This is how you can access Insights:

  • Enter the instagram app.
  • access to you profile.
  • Tap on the 3 stripes from the upper right corner.
  • Select the 2nd option: Insights.
Instagram Insights Capture

Insights will always be available in the app

Instagram creator studio

Instagram Creator Studio is the other tool that we will use to get to know our followers better. It is more complete than Insights, but it is only available on desktop. In it you will be able to examine the statistics of your post, but also your type of audience or see a calendar that shows when you have uploaded content, to better organize yourself.

Instagram Creators Studio Capture

It is worth using Instagram Creators Studio to know what content your audience likes the most

To enter Instagram Creator Studio click on the following link. Once you have clicked on it, select Sign in with Instagram.

Instagram creator studio

Other external tools

Both Insights and Instagram Creator Studio are under the control of Meta, the company that owns Instagram. However, it is possible that they fall a bit short, especially the first one, so we will show you 3 alternatives. None of them are owned by Meta, but they all offer us data that can be useful to us.

Hootsuite analytics

Sprout Social Networks


It is true that the 3 are paidbut they have a trial period of between 14 and 30 days. Surely you will not take advantage of it if you are not an influencer, but if you earn money with this social network, you consider doing it or you work for the marketing section of a company, it may be worth it. On the other hand, you will always have to see when your followers are connected thanks to the green dot in the inbox, unless the last connection time has been removed.

Other tips to get more likes on Instagram

Finally, we will tell you other tips to have more likes on Instagram. The time and day of publication is not the only factor to take into account for this, but also others involved. These are the most relevant.

How many times to post per week

If you are interested in increasing the popularity of your post, It is recommended to post 4 times a week.. Try to post at least once a week.

The use of hashtags

When Instagram began to become popular, one of the best-known elements was hashtags. Who does not remember the typical memes with hashtags? In 2023 they have lost relevance, but they are still useful. Of course, they are not used in the same way as in 2014.

Forget about flooding your post with hashtags, only use the most descriptive ones. Use 3 or 4 hashtags and never more than 6. On the other hand, if you upload specific content, such as portraits or photos of cats, it is better to use more, but that are representative, such as #vangogh or #instacats, so that those people who may be interested in your content can find it. Finally, #like4like or #follow4follow stayed in 2015.

Promote your content for free

Forget about paying for Instagram, unless you’re a social media professional. Can promote your content in your own stories to remind your followers that you posted something. To do this, access your publication, tap on the arrow below it, and select Add to story. This will make sure they know that you have uploaded content. On the other hand, if you post a lot of stories, these tricks will help you create better stories.

Take advantage of the collages

It is possible to upload several photos, and even videos, in the same publication. This is especially useful if a specific photo is not convincing because you don’t know if it has the necessary quality. Instead of uploading it individually, you can add it to a multi-post. To create a collage, or multi-post, tap Select Multiple, from New Post.


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