In 2022, it became known about the termination of the agreement between the International Football Federation and Electronic Arts.
As a result of this event, the popular Electronic Arts game changed its name from FIFA to EA Sports FC.
Now it has become known that the Football Federation will release its own game, and it will be called … FIFA.
Martin Ziegler, a leading sports reporter for The Times, made the announcement. According to him, there will be serious competition in the market of football simulators, since both FIFA and Electronic Arts will fight for the attention of gamers.
Infantino says FIFA will go head-to-head with EA Sports by launching rival video game (EA Sports refused cash demands to keep FIFA’s name)
“The new FIFA game – the FIFA 25, 26, 27 and so on – will always be the best egame for any girl or boy, we will have news on this very soon.”
— Martyn Ziegler (@martynziegler) March 16, 2023
Surely Electronic Arts will increase marketing costs for EA Sports FC, since this brand is not yet familiar to the general public, but everyone knows FIFA.
The main question remained unsolved: who will work on the creation of FIFA games? With a high degree of probability, these will be the developers of the 2K Games publishing house, since they have vast experience in this genre.
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