It is confirmed that Airtel is in talks with PUBG Corp to bring PUBG Mobile back to India. That’s according to an Entrackr article, which says that the second largest telecom operator in the nation joined the fray after the talks between PUBG Corp and Reliance Jio fell through.
“According to an unnamed source quoted in the article,” PUBG is in early negotiations with Airtel to grant the telecom giant distribution rights. This desperation demonstrates that it was difficult for PUBG to get back into the Indian market. Neither PUBG Corp nor Airtel has made any formal comment on the matter, but we should hope to hear more earlier rather than later.
The study comes just days after Sensor Tower’s new data indicated that PUBG Mobile downloads have dropped precipitously after it was banned last month in India. The game garnered about 10.7 million downloads globally in September, according to the survey, a 26.7 percent decline from 14.6 million in August.
However, the dramatic decline in downloads does not seem to have impacted the bottomline of PUBG Corp yet, provided that India contributes relatively little to the company’s overall earnings, which are dominated by China, the US and Japan, considering the large user base.
That said, the country continues to be a significant game market, which is why its developers are looking to separate themselves from Tencent and are looking for an Indian partner to re-enter the Indian market. However, it will be fascinating to see if Airtel will be able to bring back the famous game in all its glory now that the negotiations with Jio have reportedly reached a dead-end.