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European Commission proposes to break up Google into parts

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European Commission proposes to break up Google into parts

The search giant is accused of abusing its dominant position in the digital advertising market and violating EU law.

The European Commission filed a formal antitrust complaint against the company Google and its advertising business. In a preliminary ruling, the regulator claims that Google is abusing its dominant position in the digital advertising market and creating an uneven playing field for competitors.

If Google is found guilty of violating EU law, it could face a fine of up to 10 percent of its global sales and a forced sale of parts of its business. This would be a major blow to the search giant’s main source of income and a rare case that the EU has recommended such a measure at the preliminary stage of the investigation.

In a statement, Google disagreed with the European Commission’s position and called digital advertising a “highly competitive sector”. The company also said its ad technologies help websites and apps monetize their content and enable businesses of all sizes to reach new customers efficiently.

This is not the first antitrust case against Google in the EU. The Commission had previously fined the company in three other cases related to with search engine , Android mobile operating system and service Google shopping. In total, the fines amounted to more than 8 billion euros.

Analysts believe that this case could set a precedent for future EU decisions not only against Google, but also other large IT companies such as Facebook *, Amazon and Apple , which are also subject to antitrust investigations.

* The Meta company and its products (Instagram and Facebook) are recognized as extremist, their activities are prohibited on the territory of the Russian Federation.



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