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Logitec became the object of ridicule and criticism after its controller was used to control the Titan

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Logitec became the object of ridicule and criticism after its controller was used to control the Titan

The company lost stock and customer confidence after a failed expedition to the Titanic.

Logitech, a company known for its computer mice and gamepads, has been embroiled in controversy after it became known that its cheap game controller was used to control a Titan submarine that went missing on a trip to the sunken Titanic.

The market did not remain indifferent to this fact and dropped the price of Logitech shares by almost 5 percent in two days. From $56.73 on Tuesday morning, they dropped to $53.91 by Wednesday afternoon. Luckily for the company, by the end of the week they had partially recouped their losses and rose to $55.80 per share.



But that’s not all: Logitech has also become the object of ridicule and trolling on the Internet. On the Amazon website, sarcastic reviews rained down on the F710 and other gamepads from the brand. “This controller is perfect for traveling to the bottom of the ocean and hell,” wrote one disgruntled customer. “I ordered this controller for my homemade submarine. Stay tuned,” promised another. And another interested buyer asked: “I want to build a submarine in my backyard. Will this controller work or do I need a wired one?”.

Even CBS Sunday Morning reporter David Pogue couldn’t help but laugh when he saw OceanGate CEO Stockton Rush piloting Titan with a $40 gaming device. He was one of those who descended to the wreck of the Titanic in Titan last year. And while it may seem odd to use a game controller for something this serious, it’s a fairly common practice. For example, the US Navy use Xbox controllers on their submarines instead of some of the controls. The US Army has used Xbox controllers in the past to control robot bombs. And the controller for the US Army M-SHORAD is similar to the Nintendo 64 gamepad.

But repeatedly ignoring warnings from ex-OceanGate employees and relying on homemade technology isn’t just odd. For James Cameron, the director of the cult movie Titanic, who has dived near the wreck of the legendary ship some thirty times over the years, there is a sad analogy with the tragic events of April 1912. That terrible night, Captain Edward Smith ignored warnings and instructions to stay away from the area known for its iceberg fields. “Now we have another shipwreck, which is unfortunately based on the same principles – don’t heed the warnings,” the Oscar winner told the BBC. “OceanGate have been warned.”

All in all, the Logitech F710 might be good for virtual underwater adventures, but its connection to a real submarine came at a cost to the company.



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